All of their products are vegan, cruelty-free and Leaping Bunny-certified as well as EU compliant and designated Clean at Sephora. I went with Au Naturale, a subtle peach that reads neutral without washing out my medium skin tone. More and more shoppers are opting for minimalism in everything from packaging and products to looks. It looks like your own lashes, but infinitely better. Merit is the antidote to the overwhelming, saturated world of beauty with too many steps and 50 shadow palettes being dropped every week. Definitely good for a Zoom beat, and I imagine in spring and summer Ill reach for these products again when its too hot to think about makeup. On top of that, all of the packaging is recyclable, reusable, or biodegradable. To sculpt and define, choose a shade three shades deeper than your base shade and blend with Brush No. Does Merit Beauty Ship To The UK and/or Europe, Australia? Normally its a hit when the application is light, well precise. A new minimalist makeup brand created by Rosie Huntington-Whiteley launched only a couple of months ago. Standard shipping, which takes about 4-7 business days, is free on US orders over $40, otherwise its a flat rate of $8. , USD$38, Tinted Lip Oil USD$24, Flush Balm Cream Blush USD$28, Day Glow Highlighter USD$30, Brow 1980 Pomade, USD$24 and Clean Lash Lengthening Mascara, USD$26 BUY. It perfectly grooms my eyebrows, making them appear naturally thicker and effortless. It's beyond soft and doesn't make my skin agitated when I use it." They have a smooth velvety texture that leave just a little bit of shine on the cheek, and I was worried the shade might be too bright for my pale complexion, but its actually more of a stain. Ships free with orders over $75 while supplies last. The vegan bristles are densely packed for a seamless blend, while the short length is ideal for buffing. Ships free with orders over $75 while supplies last. We got used to our natural hair textures, bare nails, and minimal makeup. a little goes a long way. For perfectly separated, lifted, and lengthened lashes, try the Clean Lash Lengthening Mascara for $26. Around that time, I started to feel like I didnt connect with any of the beauty brands on the market. Ahead, keep reading for the six products that Ill definitely keep in my rotation. The brush gives a really nice fluttery, feathery effect and the formula itself gives lashes a really shiny, wet look that won't smudge or look dried out even as the day wears on. MERIT Beauty launched direct-to-consumer on meritbeauty.com in January 2021 and in stores and online at Sephora in February 2021. " Merit customer, "I've been loving the formula of this mascara so much, and I can't believe I found a clean mascara that works so well! Merit customer. It glides on effortlessly, has a creamy consistency and gives you just the right amount of buildable coverage. You can wear theSoftlight Luminous Hydrating Concealer as a foundation. If you want a subtle butter wouldnt melt beauty look that makes you feel cute AF, youll find everything you want (and more) in Merit. The brow pomade was my favoriteI like fuller, fluffier arches, and it offers sheer pigment that coats my brows while filling in the gaps. Its funny, too, because I was talking t, Youre reading anOn-Site Shoppingstory meaning you can browse, add to cart, and actually purchase the product recommendations featured be, Its my full-time job to have an opinion on beauty, and Im very good at it. Its Katherine Power here, entrepreneur, mom, and co-founder of Who What Wear, Versed, and Avaline. Merit Beauty Clean Lash lengthening mascara. As a brand, we're focused on responsible luxury, which means creating products that are safe for body, skin, and planet. The complexion stick was a breeze to apply (you can totally use your fingers to blend, but I used a concealer brush since the formula is a bit on the tacky side)however, picking the right shade wasnt the easiest. Ive always loved the no-makeup makeup look (even before the pandemic), and Merit positions itself as a solution for anyone looking to feel put-together with little effortI think the product range lives up to that promise. Despite launching just four months ago, Merit Beauty has already made a name for itself among beauty lovers. I can see myself wearing the line wheneverfor work, on weekends, for date night. MERIT is a clean, luxury beauty brand inspired by minimalism. It comes in two shades: Cava, an . it doesnt grab my foundation or irritate my sensitive skin as I swipe it on. In 2020, we learned that we dont need much. Plus, the microfine pigments and vitamin E create a natural finish while hydrating the skin, not covering it. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Ad Choices, Merit Beauty Review: We Tried Everything From the New Minimalist Makeup Brand, Everyday essentials for the clean beauty lover, Emily Ratajkowski Went Braless in a Side-Boob-Baring Cardigan for a Possible Sushi Date, Where Did Those Rumors of Liam Hemsworth Cheating on Miley Cyrus Come From? Infused with rosehip oil, shea butter and jojoba oil, Merit Beautys Shade Slick hydrates and softens your pout while you wear it. Save your information for easier shopping. After trying out pretty much all of Merits products, I can officially say that Im hooked. Plus, every first order comes with a free signature MERIT beauty makeup bag. The balmy gel melts into skin and plumps it, thanks to squalane and olive oil. I tend to avoid cream-based foundations and concealers because they can sometimes feel heavy on my oily skin, but this one was surprisingly lightweight and comfortable. Its built around the concept of minimalist beauty and the fact that we just want to look like ourselves, but better. 1 for a seamless finish. I was further intrigued when I found out that the brand is helmed by Katherine Power, who previously founded the skin care line Versed, the wine startup Avaline and Who What Wear, a fashion and lifestyle website and clothing brand. Swipe this lightweight, medium coverage formula all over your face for an even, dewy complexion. I really liked both the cream blush and mascara, and loved the brow pomade. Amazing. Were proud of where we currently stand but also believe in continuing to develop and innovatewere always thinking about how we can continue to push the envelope and minimize our global impact. Though the line features many stick and balmy formulations, they all work in tandem with one another. (I'm holding my favorite shade, Taupe, above. everyday shade is Pillow Talk. This formula uses a special tubing technology that hugs each lash to give you that bright eyed look and its super easy to remove. Merit Beauty. My obsession with this minimalist beauty brand is real because I had never found a brand where I had loved every single product before. Prefer a highlighter that looks natural? Here, Power shares why Merit is the beauty line your makeup bag has been missing. Charlotte Tilbury is not known for being a minimalist makeup brand, but I found something great that I just had to include here. MERIT Five Minute Morning Collection Now 15% Off $170 at Merit MERIT The Minimalist Perfecting Complexion Stick Shop at meritbeauty.com MERIT Brush No.1 $30 at meritbeauty.com MERIT Brow 1980 Volumizing Pomade $24 at meritbeauty.com MERIT Clean Lash Lengthening Mascara $26 at meritbeauty.com MERIT Day Glow Highlighting Balm $30 at meritbeauty.com This minimalist makeup definitely focuses more on accentuating the wearers natural beauty. I would be so honored if you would try Merit and let me know what you think by DM'ing us @meritor on my personal handle, @katherinepower. Like everything I'd tried so far, the texture of this stuff was very hydrating. We simplify what it means to get ready by creating well-edited essentials that help you do more with less. My favorite thing about this line? You can still purchase and use a mail forwarding service. ADVERTISEMENT But even though I love the likes of color changing makeup and pres, It should be no surprise to anyone that I am obsessed with magic. Katherine Power is . We independently select all products and services. Im not talking about witches or Houdini and Vinny DePonto. It's easy to blend with fingers or a brush and is available in five flattering, sweet shades. The texture feels like a hydrating balm, but with a beautiful veil of color. It's perfect for my everyday makeup look and doesn't fall out under my eyes. Courtesy of Merit. Now that you have the important context, it'll mean even more that Merit's Shade Slick have become my daily go-tos. In addition to adding good-for-you ingredients to every formula, we eliminated many potential irritants, like added artificial fragrance. It distributes well onto my face (I find usually with highlighter sticks I need to press down, but not with this one) and feels so soft. This creamy formula comes as a balm for super easy application simply swipe, blend, and go. The Day Glow Highlighting Balm was my second favorite of the bunch, because it was far from glittery and offered a touch of natural sheen and a hydrated, balmy glow I like on the high points of my face (cheekbones, brow bones, and Cupid's bow). As for the cheek tint, I love the hot pink/berry shade, and the dome-shaped applicator is so cute. We partnered with Biba de Sousa, a longtime Hollywood favorite aesthetician, who is famous for her no-list another 73 ingredients that are clean but potentially inflammation or acne-triggering (like coconut oil). Merit. You may have heard of her as she's the founder of Who What Wear and also Versed skincare. As you can see, it creates the fluffiest lashes imaginable. Merits Australia was established in 1986 and is proudly owned a family owned and operated Australian business. All of our products are designed to be buildable, easy to use, and impossible to mess up, so you can look like you but better. My favourite Merit is branded as a minimalists beauty line, providing shoppers with everything they need and nothing they dont. MERIT Flush Balm Cream Blush 5 Colors. Available in 5 shades ranging from terracotta to cheeky, the Flush Balm Cheek Color retails for $28. So not only are you getting lovely coverage from the makeup itself, but youre nourishing the overall health of your skin as well. Amanda loves: Cheeky Posh Cream Blush Stick, $68, Matte Bronzing Brick, $96 and Posh Lipstick, $56. The pigment-rich formula contains skincare ingredients One impressed buyer shares theyve inspired all their friends to try the brand, loving the buildability and versatility: Favorite cream blush and Ive got so many people hooked on it. None of our products contain soy derivatives. focuses on safe ingredients that are free of hormone or endocrine disrupters. The abundance of startup beauty brands can prompt eye rolls among even the most diehard makeup and skin care devotees. Eager to do a full Merit face beat, I started off with The Minimalist Merit's hero base product with buildable coverage. Merit is marketed as a minimalist beauty brand that is focused on " responsible luxury ," which they define as creating products that are safe for body, skin and planet. Forget Skin Tints Medium Coverage Foundation Is Better Than Ever. Infused with rosehip and shea butter, this lip product is ultra moisturizing. With a simple base, a brush for easy application, plus mascaras and lip glosses to finish the look, this brand has the natural look completely covered. The packaging is also insanely luxe and beautifully designed applying it made me feel like a fucking boss. We eliminateany ingredients that may be inflammation triggering, like artificial fragrance and occlusive ingredients. Meritis a clean, minimalist beauty line founded by Who What Wear's co-founder, Katherine Power. Credit: Merit. Made with 43% recycled plastic and ships in our signature packaging that is either recyclable, reusable, or compostable. Whether or not you know it, many of you helped me in the creation of this new project. 2023 BuzzFeed, Inc. All rights reserved. MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick 20 Colors. Is. My favorite thing about this line has to be its simplicity. Ships free with orders over $75 while supplies last. By Who What Wear and also Versed skincare terracotta to cheeky, the texture of this stuff was hydrating! Available in 5 shades ranging from terracotta to cheeky, the Flush balm cheek retails! Beauty launched direct-to-consumer on meritbeauty.com in January 2021 and in stores and online at.! Butter, this lip product merit beauty australia ultra moisturizing is recyclable, reusable, or biodegradable the context! 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